One of the hardest things to do is to get users to subscribe or join. That’s where most of the site bounces come from. I personally hate filling out long forms. But even when it’s just email and password, we all get a little squirmish – “ugh, they’re gonna send me spam. what’s the point in giving them the email address?”
The Smart Passive Income Blog does a good job with getting users to subscribe. Not only do they simply ask for name and email, they give a friendly, casual blurb of what’s in it for the user. All of sudden, I don’t think they want something from me (my information) but they are giving ME something. This makes a huge difference, and apparently surged sign-up’s by 25%.
So after many years, Hershey’s has finally updated their logo:
I think the font is a good choice against the white background. The color is good too. “The Hershey Company” is a weird tagline – I don’t understand why it will be there and makes the overall logo look wordier than it needs to be. The 2D image is a perfect capture of what we all associate with Hershey’s – the chocolate kiss. I thought it looked fine and modern, until I saw a lot of people saying it looks basically like a steaming pile of turd. And whether that is more apparent to some than others, it’s still bad enough. My guess is that Hershey’s will grab notice of this and decide to make the kiss image silver in color, like the wrapper.
Beautiful and original product design shouldn’t go unmentioned however. Although most of these products are no actually on the market, the visual appeal and innovative design are instantly attractive and can well enhance the user experience. A successful end product would combine both usefulness and beauty.
Check out this Visual Desktop Charger. Designer Sun Kyung Kim reasons that people like visual indicators, so why not apply that to the everyday task of charging our mobile devices? This is a case in which the details are the design itself. How does it appeal to the customer? Everyone needs and owns chargers, so there’s the obvious function. Then, the customer considers how it looks and feels – the innovative design.
Have you seen the Laser Projected Keyboards yet? They allow you to type on any flat surface and the projector is tiny – just a little larger than a matchbook. Problems the product is facing include the disturbance from shadows, lack of ergonomics, and the lack of tactile “home” position. Will there be a market for it? It’s been around for a few years now and there doesn’t seem to be a big hype about it.
Victor Soto independently designed the iRing that acts as a wireless controller for iPods and other apple products.
With Toast Messenger, you can write a note your breakfast! “Don’t forget to walk the dog!” “Meeting tonight. Won’t be back until 7:30” “Your lunch is on the second shelf!” But it’s just a design concept, and not actually on the market.
I like how Medium really embraces the “power of minimalism” in design. I don’t see how Yelp continues their current look and feel when designers are practically handing them more beautiful, cleaner designs. Medium focuses on a few core concepts:
1. Since Yelp is a search site, the homepage should focus more on the search bar.
2. The categories list is muddled and confusing – simplify it.
3. Make it easier to find events.
4. Utilize the footer.
The new still seems a lot but they probably wanted to keep all that content as the old version. Basically, Yelp should consider cutting or moving some of that content elsewhere.
The startup I do work for has been considering a new name and a new logo (of which it has none). I’m no graphic designer but when you’re in a company of 5, the UX designer could scrap the word “UX” essentially and just be called “designer”. I’ll ultimately be slated with this task so I’ve been observing and thinking a lot about logos.
My friends and I had a conversation about boba store logos – and how none of them are good. They are either “too Asian”, “too tacky” or “boring”. Here are some examples of dessert shop logos in my vicinity:
Some are better than others, such as the more memorable Craftea or Infinitea, both capitalizing on the tea leaf part. Personally, I would choose different fonts for both. Maybe we’re all just being too picky about a logo for a boba place.
For logo design. this other site provided much inspiration. It presents Pokemon-inspired companies and what the logos might look like. All are modern, clean, and sleek – not to mention creative and inspiring how the pokemon’s attributes blend so seamlessly with the purpose.
Here’s some examples:
I mean Electrabuzz might as well be a new company with a logo and name so catchy, no?
CSS Animation inspires us with a look into interesting ways to add items to a list. These animations announce the arrival of new content and help draw attention to it. I’ll be thinking of times when each animation may be appropriate.
Fade – seems very standard; applicable for all types I would think
Slide down and Fade – draws attention better than Fade
Swinging in – something rustic; outdoors-y, fixing, tools, store-like. Ideally, an online hardware shopping site.
Swinging from Side – it doesn’t have the same country feel as the previous one. I think there is a youth-feel to this one. Something big, bold, and wants to make a statement. I think a site that is big on branding itself.