Optimizing Images in the User Experience

Apparently, large images are the way to go. Ryan Battles outlines the how the use of images can affect customer decisions – to buy or not to buy? Bigger images usually meant greater conversions. Saloman, a snowboarding company, increased sales by 40% with these two designs. The above image is the BEFORE – it’s not bad. The above image is the AFTER – emphasis on large graphics.
salomon1

salomon2

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Getting Users to Subscribe – give me your email!

One of the hardest things to do is to get users to subscribe or join. That’s where most of the site bounces come from. I personally hate filling out long forms. But even when it’s just email and password, we all get a little squirmish – “ugh, they’re gonna send me spam. what’s the point in giving them the email address?”

emailupdates

The Smart Passive Income Blog does a good job with getting users to subscribe. Not only do they simply ask for name and email, they give a friendly, casual blurb of what’s in it for the user. All of sudden, I don’t think they want something from me (my information) but they are giving ME something. This makes a huge difference, and apparently surged sign-up’s by 25%.

Good form

New HERSHEY Logo – Public Reactions

So after many years, Hershey’s has finally updated their logo:

hershey

I think the font is a good choice against the white background. The color is good too. “The Hershey Company” is a weird tagline – I don’t understand why it will be there and makes the overall logo look wordier than it needs to be. The 2D image is a perfect capture of what we all associate with Hershey’s – the chocolate kiss. I thought it looked fine and modern, until I saw a lot of people saying it looks basically like a steaming pile of turd. And whether that is more apparent to some than others, it’s still bad enough. My guess is that Hershey’s will grab notice of this and decide to make the kiss image silver in color, like the wrapper.

hershey_company_logo_detail

UX Project Checklist

Research

Competitive AnalysisSee how others solve similar problems and try to not reinvent the wheel. Read more

Data analysisDo you have all the useful data you need? Try to have a look at funnels, clicks, page views, performances… Read more

User feedbackAlways speak with Customer Care team! Don’t have one? Check your old surveys or videos, what your customer says? What do they actually do? Read more

Plan

User storiesHave you done personas yet. If not DO IT NOW. Ok, now use them to write down user stories and scenarios.Read more

User flowsCreate your user’s flow based on the scenarios you created, you can use it later to review the journey and create wireframes on top of each step. Read more

Red routesDefine red routes for your product and you’ll be able to identify, prioritise and eliminate any usability obstacles on key user journeys. Read more

Explore

Brainstorm & sketchFind a war room, fill it with markers and drinks, get together and sketch, discuss, vote, disrupt, have fun! Read more

WireframeAdd some details and structure to your ideas, reuse patterns and create pages on top of your user flows so you’ll not leave anything behind. Read more

PrototypeYou can start creating paper prototypes and continuously iterate to more functional ones. Use sketches, HTML pages or static images, then just get some people and test. Read more

Communicate

IAUnderstand your users, your data structure and your channels. How can you organise your navigation and content in a clear and consistent way? Read more

LanguageFollow your brand personality, keep in mind users’ culture and language, the context of your product and make sure they understand you. Read more

AccessibilityYou don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills and limited devices. Read more

Create

UI elementsReuse elements and patterns, follow your style guidelines, don’t have one? Create your guidelines. Start small, then create pages. Read more

GesturesSo you’ve have a swipe slider? Tell me more about pinch, drag, zoom, rotate, shake, six-inch smartphones, left handed people, mouseover, kinect, motion detection… Read more

ResponsivenessCan I see it on my mobile? Oh wait, what about my smart-watch which work as a remote for my 50″ TV. Bonus: remember cross device experience. Read more

Give feedback

Waiting timesIf your users have to wait ages for the page to load, at least show them a loader, if take longer why don’t you try something more entertaining? Read more

ErrorsBe clear and specific on what and where user’s error is. I mean, your error, because if it’s your fault you should say it.Read more

Completed actionsGive immediate and clear feedback of successful user’s actions. Do not always wait for server response, trust your server once in a while! Read more

Finalise

Finalise layoutIt’s time to let your design shine, make it in the right way, don’t stop with the first solution, always ask “is this the best you can do?” Read more

Use of images and iconsUse of icons and images is strongly influenced by context, culture and layout that you use. Like icons, test your images, small changes can bring huge improvements. Read more

Font & colours hierarchyUse colours and font sizes properly, tryto follow your guidelines and keep it simple. The best visual hierarchies lead users to take the action confidently. Read more

Delight

Micro copyEvery word is important, and a bit of personality will help your brand. Read more

Micro interactionsTrigger, rules, feedback, loop. Details make the product. Bonus: Ever heard about easter eggs? Read more

TransitionsMotion shouldn’t be only beautiful, it have to builds meaning about the spatial relationships, functionality, and intention of the system. Read more

Analyse

KPI SetupWhat you want to achieve? What are your goals? Write down how you define success and failure and check if you have everything you need to collect the data. Read more

AB Test planPlan your AB test ahead and, if you can, plan a short roadmap of improvements. Your goal is not just improving KPIs, but learning something. Read more

TestUX lab, survey, sessions recording… test, observe and fix, test, observer and fix… Read more

Mobile Settings menus – comparing UX

I’ve recently had to create various Settings menus and stumbled upon this article that compared the Settings menus of different OS.

The article comments on the:

• screen space used by persistent menus (largest is by Windows, for no reason)

• the length of the menu (as you can see Windows clearly loses)

• the ordering of the settings (Windows has no order, and therefore loses again)

Here are the conclusions drawn from the article

Windows Phone does not have many sub-levels as in iOS or Android. However, something crucial is to engage the user from start, and help him quickly find what he’s looking for. Right now, Windows Phone is well behind the goal, relying too much in users’ ability to adapt to a complex, unordered system.

iOS and Android are the big, leading OS. Each one constantly outdoing the other. In the current state of UX, iOS is the most easy-to-use, where Android empowers users the most. Some believe Android is on track to have the best UI (Lollipop), and to become the new leading experience in mobile.

At the end of the day, the mobile experience as a whole is a project Apple, Google and Microsoft are building together, and its crucial they have different approaches to it.

Image showing the length of settings screens.

Image showing the categories of settings.

What Color should I make that Box/Popup/Widget/Icon…?

My recent project involved designing a dashboard/control panel. What I played around the most with was the colors. I changed the header image to a variety of colors.

In his “7 Rules for Creating Gorgeous UI”, Erik Kennedy’s second rule is to start designing in grayscale, so one can focus on the layout and organization of the elements. It makes sense to me. He also demonstrates how when you design in grayscale, you can just add one color and everything looks visually appealing. Here are two of his examples:

I’m considering changing my portfolio to incorporate this concept. It looks really modern, but also photo-centered, which I’m unsure is appropriate for a UX Design portfolio.

Ian Storm Taylor goes on top say “Never Use Black”. It’s unnatural in the real-world – shadows aren’t black themselves. He pushes for saturation and the use of dark greys, playing around with brightness and hues. I remember considering using black in one of my designs and ditched it for dark grey. It looks much better.

Finally, this resource would be definitely helpful for myself. I have to play a lot around with what color goes well with another. I remember showing a prototype to some friends who instantly comment, “that blue and green don’t go well together” – and they don’t, I never thought they did either. Dribble allows you to see what other designers have usedfor color combinations. I looked up the blue color which I tend to gravitate towards, and just realized how good it looks paired with orange. I never thought of that – I tried green and yellow before, but I’ll definitely want to try orange in the future.