Optimizing Images in the User Experience

Apparently, large images are the way to go. Ryan Battles outlines the how the use of images can affect customer decisions – to buy or not to buy? Bigger images usually meant greater conversions. Saloman, a snowboarding company, increased sales by 40% with these two designs. The above image is the BEFORE – it’s not bad. The above image is the AFTER – emphasis on large graphics.
salomon1

salomon2

Getting Users to Subscribe – give me your email!

One of the hardest things to do is to get users to subscribe or join. That’s where most of the site bounces come from. I personally hate filling out long forms. But even when it’s just email and password, we all get a little squirmish – “ugh, they’re gonna send me spam. what’s the point in giving them the email address?”

emailupdates

The Smart Passive Income Blog does a good job with getting users to subscribe. Not only do they simply ask for name and email, they give a friendly, casual blurb of what’s in it for the user. All of sudden, I don’t think they want something from me (my information) but they are giving ME something. This makes a huge difference, and apparently surged sign-up’s by 25%.

Good form

UX Project Checklist

Research

Competitive AnalysisSee how others solve similar problems and try to not reinvent the wheel. Read more

Data analysisDo you have all the useful data you need? Try to have a look at funnels, clicks, page views, performances… Read more

User feedbackAlways speak with Customer Care team! Don’t have one? Check your old surveys or videos, what your customer says? What do they actually do? Read more

Plan

User storiesHave you done personas yet. If not DO IT NOW. Ok, now use them to write down user stories and scenarios.Read more

User flowsCreate your user’s flow based on the scenarios you created, you can use it later to review the journey and create wireframes on top of each step. Read more

Red routesDefine red routes for your product and you’ll be able to identify, prioritise and eliminate any usability obstacles on key user journeys. Read more

Explore

Brainstorm & sketchFind a war room, fill it with markers and drinks, get together and sketch, discuss, vote, disrupt, have fun! Read more

WireframeAdd some details and structure to your ideas, reuse patterns and create pages on top of your user flows so you’ll not leave anything behind. Read more

PrototypeYou can start creating paper prototypes and continuously iterate to more functional ones. Use sketches, HTML pages or static images, then just get some people and test. Read more

Communicate

IAUnderstand your users, your data structure and your channels. How can you organise your navigation and content in a clear and consistent way? Read more

LanguageFollow your brand personality, keep in mind users’ culture and language, the context of your product and make sure they understand you. Read more

AccessibilityYou don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills and limited devices. Read more

Create

UI elementsReuse elements and patterns, follow your style guidelines, don’t have one? Create your guidelines. Start small, then create pages. Read more

GesturesSo you’ve have a swipe slider? Tell me more about pinch, drag, zoom, rotate, shake, six-inch smartphones, left handed people, mouseover, kinect, motion detection… Read more

ResponsivenessCan I see it on my mobile? Oh wait, what about my smart-watch which work as a remote for my 50″ TV. Bonus: remember cross device experience. Read more

Give feedback

Waiting timesIf your users have to wait ages for the page to load, at least show them a loader, if take longer why don’t you try something more entertaining? Read more

ErrorsBe clear and specific on what and where user’s error is. I mean, your error, because if it’s your fault you should say it.Read more

Completed actionsGive immediate and clear feedback of successful user’s actions. Do not always wait for server response, trust your server once in a while! Read more

Finalise

Finalise layoutIt’s time to let your design shine, make it in the right way, don’t stop with the first solution, always ask “is this the best you can do?” Read more

Use of images and iconsUse of icons and images is strongly influenced by context, culture and layout that you use. Like icons, test your images, small changes can bring huge improvements. Read more

Font & colours hierarchyUse colours and font sizes properly, tryto follow your guidelines and keep it simple. The best visual hierarchies lead users to take the action confidently. Read more

Delight

Micro copyEvery word is important, and a bit of personality will help your brand. Read more

Micro interactionsTrigger, rules, feedback, loop. Details make the product. Bonus: Ever heard about easter eggs? Read more

TransitionsMotion shouldn’t be only beautiful, it have to builds meaning about the spatial relationships, functionality, and intention of the system. Read more

Analyse

KPI SetupWhat you want to achieve? What are your goals? Write down how you define success and failure and check if you have everything you need to collect the data. Read more

AB Test planPlan your AB test ahead and, if you can, plan a short roadmap of improvements. Your goal is not just improving KPIs, but learning something. Read more

TestUX lab, survey, sessions recording… test, observe and fix, test, observer and fix… Read more

Egotism vs. Empathy in User-Centered Design

Does self-centeredness hinder effective UX design? It seems like it would.

We may describe a self-centered person as arrogant, intolerant of differing opinions, overconfident, and lack empathy. In addition, they can’t see different viewpoints. They are usually fixated on their own viewpoint and may harshly criticize others who don’t buy into their views. The Huffington Post even wrote an article “How to Deal with Self-Centered People” to shed advice on those particular individuals prevalent in our workplace and schools.

Egotism’s counterpart is empathy, often touted as an essential in UX Design in reference to utilizing personas. A persona is a (largely) fictional snapshot of a typical user. Personas enable designers to focus on a manageable and memorable cast of characters. It ensures designers keep in mind that they are designing for a specific somebody, rather than just generic people. If designers lose this sense of empathy, they may end up designing for nobody. Smashing Magazine wrote a compelling article on the possible effectiveness and reasoning behind personas.

Sure, personas can be sketched out, but do all designers know how to utilize the full potential of personas? Maybe self-centered people have difficulty relating even to the fictitious personas in front of them, especially if it goes anywhere near the line of empathizing with a possibly less adept or a less tech-savvy thinker. In an industry where brains is commended, prevalent, and sought, there ought to be those who are more on the egotistical side. Those would be the ones saying, “only an idiot would think that way” or asking, “how could someone be so foolish?”. How effective can a self-centered person be at user-centered design?

Source: http://asinthecity.com/

Source: asinthecity.com