Apparently, large images are the way to go. Ryan Battles outlines the how the use of images can affect customer decisions – to buy or not to buy? Bigger images usually meant greater conversions. Saloman, a snowboarding company, increased sales by 40% with these two designs. The above image is the BEFORE – it’s not bad. The above image is the AFTER – emphasis on large graphics.
One of the hardest things to do is to get users to subscribe or join. That’s where most of the site bounces come from. I personally hate filling out long forms. But even when it’s just email and password, we all get a little squirmish – “ugh, they’re gonna send me spam. what’s the point in giving them the email address?”
The Smart Passive Income Blog does a good job with getting users to subscribe. Not only do they simply ask for name and email, they give a friendly, casual blurb of what’s in it for the user. All of sudden, I don’t think they want something from me (my information) but they are giving ME something. This makes a huge difference, and apparently surged sign-up’s by 25%.
Does self-centeredness hinder effective UX design? It seems like it would.
We may describe a self-centered person as arrogant, intolerant of differing opinions, overconfident, and lack empathy. In addition, they can’t see different viewpoints. They are usually fixated on their own viewpoint and may harshly criticize others who don’t buy into their views. The Huffington Post even wrote an article “How to Deal with Self-Centered People” to shed advice on those particular individuals prevalent in our workplace and schools.
Egotism’s counterpart is empathy, often touted as an essential in UX Design in reference to utilizing personas. A persona is a (largely) fictional snapshot of a typical user. Personas enable designers to focus on a manageable and memorable cast of characters. It ensures designers keep in mind that they are designing for a specific somebody, rather than just generic people. If designers lose this sense of empathy, they may end up designing for nobody. Smashing Magazine wrote a compelling article on the possible effectiveness and reasoning behind personas.
Sure, personas can be sketched out, but do all designers know how to utilize the full potential of personas? Maybe self-centered people have difficulty relating even to the fictitious personas in front of them, especially if it goes anywhere near the line of empathizing with a possibly less adept or a less tech-savvy thinker. In an industry where brains is commended, prevalent, and sought, there ought to be those who are more on the egotistical side. Those would be the ones saying, “only an idiot would think that way” or asking, “how could someone be so foolish?”. How effective can a self-centered person be at user-centered design?
Source: User Experience Arts