So after many years, Hershey’s has finally updated their logo:
I think the font is a good choice against the white background. The color is good too. “The Hershey Company” is a weird tagline – I don’t understand why it will be there and makes the overall logo look wordier than it needs to be. The 2D image is a perfect capture of what we all associate with Hershey’s – the chocolate kiss. I thought it looked fine and modern, until I saw a lot of people saying it looks basically like a steaming pile of turd. And whether that is more apparent to some than others, it’s still bad enough. My guess is that Hershey’s will grab notice of this and decide to make the kiss image silver in color, like the wrapper.
The startup I do work for has been considering a new name and a new logo (of which it has none). I’m no graphic designer but when you’re in a company of 5, the UX designer could scrap the word “UX” essentially and just be called “designer”. I’ll ultimately be slated with this task so I’ve been observing and thinking a lot about logos.
My friends and I had a conversation about boba store logos – and how none of them are good. They are either “too Asian”, “too tacky” or “boring”. Here are some examples of dessert shop logos in my vicinity:
Some are better than others, such as the more memorable Craftea or Infinitea, both capitalizing on the tea leaf part. Personally, I would choose different fonts for both. Maybe we’re all just being too picky about a logo for a boba place.
For logo design. this other site provided much inspiration. It presents Pokemon-inspired companies and what the logos might look like. All are modern, clean, and sleek – not to mention creative and inspiring how the pokemon’s attributes blend so seamlessly with the purpose.
Here’s some examples:
I mean Electrabuzz might as well be a new company with a logo and name so catchy, no?
CSS Animation inspires us with a look into interesting ways to add items to a list. These animations announce the arrival of new content and help draw attention to it. I’ll be thinking of times when each animation may be appropriate.
Fade – seems very standard; applicable for all types I would think
Slide down and Fade – draws attention better than Fade
Swinging in – something rustic; outdoors-y, fixing, tools, store-like. Ideally, an online hardware shopping site.
Swinging from Side – it doesn’t have the same country feel as the previous one. I think there is a youth-feel to this one. Something big, bold, and wants to make a statement. I think a site that is big on branding itself.
My recent project involved designing a dashboard/control panel. What I played around the most with was the colors. I changed the header image to a variety of colors.
In his “7 Rules for Creating Gorgeous UI”, Erik Kennedy’s second rule is to start designing in grayscale, so one can focus on the layout and organization of the elements. It makes sense to me. He also demonstrates how when you design in grayscale, you can just add one color and everything looks visually appealing. Here are two of his examples:
I’m considering changing my portfolio to incorporate this concept. It looks really modern, but also photo-centered, which I’m unsure is appropriate for a UX Design portfolio.
Ian Storm Taylor goes on top say “Never Use Black”. It’s unnatural in the real-world – shadows aren’t black themselves. He pushes for saturation and the use of dark greys, playing around with brightness and hues. I remember considering using black in one of my designs and ditched it for dark grey. It looks much better.
Finally, this resource would be definitely helpful for myself. I have to play a lot around with what color goes well with another. I remember showing a prototype to some friends who instantly comment, “that blue and green don’t go well together” – and they don’t, I never thought they did either. Dribble allows you to see what other designers have usedfor color combinations. I looked up the blue color which I tend to gravitate towards, and just realized how good it looks paired with orange. I never thought of that – I tried green and yellow before, but I’ll definitely want to try orange in the future.
Which design do you prefer?
Erick Eriksson, Product Designer at Spotify, talks about the general space of Product Design – what it is and what it isn’t.
In his post, Product Design is not just about visuals or attractiveness, although these are important. Product Design is about finding solutions, the process in obtaining said solution, and determining what problems have enough value in solving. It’s all about brand identity and communicating the product’s message and functionality beyond its appealing form. The process is rather comprehensive, and specialties have arisen to target specific tasks within Product Design, such as User Researcher, Prototyper, Data/Business Analysts, Graphic and UX Designers. It’s all about the final product and the value it serves. This means a combination of several disciplines. But this type of breakdown only really exists in large companies. Anyone playing this role in a smaller environment will quickly find themselves in a hybrid role.
The lesson here is that technical managers should never ask their team members to simply “make it pretty”. Defining the product and the visual design go hand in hand.