User Research Basics

by Kelly Kepsen

How to start? The assumptions or unknowns you have about the project and how to validate those assumptions with questions. Don’t try to validate your assumptions during an interview, because this will create bias and the influence the outcome of the research.

Set up a Google Form and write out all of your questions with comments.

Interviews – let the conversation naturally flow; awkward silences actually gives them the time to think

How to collate the information? Perhaps a matrix of notes and clues that are categorized by the topic to group them together. You can also label who gave each note.


Interview Questions

Note Matrix Template



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