Creating Consistency (Testing with Agile)

A Systematic Approach

  1. Strategy
    1. What is the company/product about?
      1. Create a positioning statement.
      2. personas, problem scenarios to inform what the product is about
        1. style guide should be meaningful to the user
      3. brand strategy mood board
  2. Creation
    1. What does company/product look like?
      1. Consistency for communication.
  3. Expression
    1. How do we apply our brand strategy to (front end, business cards, website, etc)?
      1. Just use your style guide and any prior applications you have
      2. Sometimes, expression and creation of a key asset are done in conjunction to iterate on the style guide in the context of applications


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