Creating Consistency (Testing with Agile)

A Systematic Approach

  1. Strategy
    1. What is the company/product about?
      1. Create a positioning statement.
      2. personas, problem scenarios to inform what the product is about
        1. style guide should be meaningful to the user
      3. brand strategy mood board
  2. Creation
    1. What does company/product look like?
      1. Consistency for communication.
  3. Expression
    1. How do we apply our brand strategy to (front end, business cards, website, etc)?
      1. Just use your style guide and any prior applications you have
      2. Sometimes, expression and creation of a key asset are done in conjunction to iterate on the style guide in the context of applications

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s